In this brand campaign for Lexus, Alt.vfx commissioned Brendan Savage and his team at New Holland to help produce a total of four commercials, jam packed with stunning visuals combined with a beautiful but quirky Japanese aesthetic.

We delivered scenes that needed our specific design sensibilities. A creative phase started with us completing the concept design for the Japanese themed gallery room that is seen throughout the tv, digital and print campaign.

New Holland was also responsible for delivering the challenging technical tasks of creating the electric mayhem of a Tesla Coil, along with the mesmerising effects of the Pin Cube and the detailed form of the archers iris. 

Our design work and animated sequences were only a small part in the overall scheme of such a large production, but it was rewarding to work with Alt.vfx and Carl who appreciate what these nuances bring to their projects.