Walt Cassidy Studio.
Walt Cassidy is a multimedia artist based in Brooklyn, New York. His explorative and allegorical work incorporates photography, drawing, sculpture, painting and jewelry. He utilizes a wide range of materials, imbued with the talismanic, emphasizing elemental principles through narrative abstraction, aestheticism and conceptualism.
His work has been exhibited at Mass MOCA, Paul Kasmin Gallery, Deitch Projects, 303 Gallery, Torrance Art Museum, Watermill Center, Vox Populi, Natalie Kates Projects, Leslie-Lohman Museum, and Invisible Exports. He has collaborated with the Brazilian brand Melissa, produced editions with The Long Life China Co, and designed the jewelry for Derek Lam’s Spring/Summer 2016 Collection. The jewelry and sculpture works have been featured at The Limited Edition Miami Beach, Laloon and The Feathered Mexico City. Publications include Vogue, Elle, Artforum, W Magazine, DESTINATION IMAN, König Magazine, The Huffington Post, Wall Street Journal Magazine, In Style, The New York Times, Style.com, Seventeen, Cosmopolitan and Harper's Bazaar.
We worked alongside Walt Cassidy to create a distinctive visual language that compliments and honors the quality, details, craftsmanship and process behind his creations, encapsulating coded, and ambiguous concepts in a subtle yet bold execution we came up with a unique amalgam of smooth curves and straight lines as a nod to the style and design he conveys in his pieces, with a strong reference to the number 3, which is present in most of his pieces, and reminiscences of Frank Lloyd Wright geometric abstractions, these compositions aim to act as a translation of his enduring, timeless, intrinsic and defying style.
To contrast the mark we created a custom type with a very clean geometric approach and construction, heavily influenced by the elegance of old-school European design and Paul Renner's early sketches for Futura, this solution delivers the message in a aesthetic way by subtly mimicking the multiple interpretations of the mark, a beautiful and clean mixed case created by contrasting, round and straight lines, juxtaposing but fitting lower case and upper case, each character has been designed to emulate the sense of uniqueness, boldness and passion of his work, avoiding at all costs being a generic and forgettable execution.
We have as result a really clean, balanced, solid, memorable, elegant and timeless identity for this tireless urban explorer.
Images courtesy of Walt Cassidy Studio.
