跌打損傷好夥伴
A helping hand for injuries and bruises
兄弟膏是中藥素材所製成的跌打損傷修復藥膏，有別於一般傳統老舊的中藥印象，我們用創意包裝的方式，讓這支神奇中藥賦予一個有趣的視覺溝通語言。
Brother Ointment is an ointment made of Chinese traditional ingredients that has an image unlike traditional Chinese medicine. We used creative packaging to allow the magical Chinese medicine to have a fun appearance and we chose illustrations inspired by Bruce Lee to show off the product's effects so that consumers can easily understand its uses.
這次選擇了李小龍概念的各種插畫動作來表現產品的功效，讓消費者產生一種份外親切又容易理解的方式。同時也賦予產品趣味性，「兄弟」就是一個很具親和感與互動的語言，因此在產品攝影上我們都選用兩個產品來拍攝，表達兄弟感一致的氛圍與感受。think™認為包裝設計是銷售成效的重要關鍵因素，因此我們不斷在思考如何創造出脫穎而出的設計與故事，讓消費者能從外在美上感受喜愛，進而願意瞭解品牌真實的內在美，最後成為品牌的擁護者與推廣者。
The product is also amusing because "Brother" is a term that suggests close interaction, so we always choose to photograph two products together to coincide with the brand’s name. Think™ believes that packaging design is a key element in promoting sales, so we created our designs and memorable stories so that consumers can first appreciate the beauty of the product, which can lead them to learn about and understand the brand’s functions, and finally allow them to become a fan or promoter of the brand.
