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Le Renouveau

Illustrator
Branding
Le Renouveau - artistic elegance

Le Renouveau is located in 55 Timeless residence in Xinyi District, Taipei. The building itself is quite unique. Being the only business in the residence, Le Renouveau aims at being an internationally iconic beauty clinic whose mission is to naturally lift the outer and inner beauty of the clients.

Combining the space and brand mission, we came up with the concept of “artistic elegance” and positioned Le Renouveau from beauty clinic further to a "private villa” where the visitors can fully relax, enjoy his or her personal time and feel recharged after the service.

Logo Design

Graphically you can see three “玉” (Jade) in the Chinese brand name, so the designer took the the character to develop the logo. Jade is a pure and gentle jewel that needs sophisticated craft to shine. Such image is implied in the designed circle and line.

Based on the Song typeface, we added more details and flattened the characters to show that Le Renouveau is a professional and aesthetic brand.

Extensions and Package

We also applied the logo elements to patterns that can be extended and fit into any size. For package, we were inspired by china and therefore develop gradient dots printed on paper so create a similar texture.

Thank you
Le Renouveau
Published:

Le Renouveau

Published: