#shemeansbusiness is a global startup bootcamp initiated by Facebook headquarter, aiming to encouraging and celebrating the entrepreneurship of women. We were much inspired by “Liberty Leading the People” by Eugène Delacroix (1830). To echo the spirit of revolution, we took the symbolic image of woman’s waving flag and developed the campaign banner in Taiwan.
It was the first time for Facebook to held #shemeansbusiness in Taiwan. For its iconic reason, the host organization wanted a design that was based on Mandarin. We sketched the logotype in italic form that represented the wave of flag and the boldness of mind. To show the very elegance and tenacity of women, we blend the standard color orange and pink beige, which we thought spoke for female entrepreneurs.
client: shemeansbusiness / agency: think™
