Since the brand’s strength was rearrange and create new application of patented ingredients, we called the products “ formula.” So we named the brand “formulist” to establish the image of expert. Chineses name was composed with three characters each of which stand for one brand DNA. 粹 meant natural patented ingredients; 方 the formula, and 研 the lab. To allow the following ads application more flexible, we gave two slogans: “Your health pick,” in which “pick” showed the sophisticated suggestion of the expert. And 「粹研密碼 重組你的___方程式」where we left a blank space for clients to play with according to the feature of products.
Logo Design /
Health is built up in your everyday activities like diet and exercise. We applied the concept to logo design. From “t”all the way to “f,” the dotted line gradually become solid. Patterns was expanded based on the notion as well. A coherent but visually diverse identity generated impactful image for the brand.
Based on the “dots” of the logo, we extended the design on package using interesting dotted patterns. The layouts of the dots and the colors were customized according to the features of the products. The design helped the brand to stand out on the grocery shelf. In the meantime, it showed the brand’s personality - professional, friendly and sophisticated.
We wanted a modern and rational look to reinforce to image of “R&D and profession. Therefore, we created a scene that was similar to a lab and used an usual approach to present the story. Floating pliers and products resembling skyscrapers brought the audience an experimental setting and revealed the message of “the nutrition expert who with boundless imagination.”
Agency : think™