The sweetest company on the planet needed to find it's way into the Hispanic market. To achieve this, we underwent a process of collaboration with their General Market agency. They already had a concept, so our job was to find sutil insights that would make the campaign relevant for our market and from there create our own executions. The campaign has lasted for three years, and some of our executions have also been aired on English speaking networks. Here are some examples so you can taste what "Hershey's Pure World of Chocolate and Almonds" looks like.
Roles:
Execution development
Copywriting
Production
Post Production
