Hewlett Packard wanted to drive awareness, traffic to stores, increase sales and appeal to a Multicultural audience, all of this while leveraging their NBA partnership with the Miami Heat. Nice.
So we decided to face this challenge by creating the HP Insider. An integrated campaign that we took to the streets and lived on social media, to recruit a person that had all access to the Miami Heat for a week. Our lucky winner had to report his experience by using HP products.
We had so much fun, that the following year we took the HP Insider to Dallas.
Awards: Echo, Addy, Mosaic, AHAA