AT&T is one of the largest telecommunications companies in the world. At some point it was Bellsouth, and SBC, and AT&T, and... hold on. So it was a bunch of companies and we had to figure out a way to tell the world that all those companies were merging under one name, AT&T. To achieve this, we had to collaborate with agencies from the GM, African American and Asian markets to make sure that all communication was integrated and came from the same platform.
Here are a couple of TV examples that came out of that collaboration. And also a Print campaign for SBC's long distance plans.