Working with a brand like JCPenney, meant we had to integrate with their general market agencies on strategic and creative development. We had to ensure that our creative was Hispanic relevant within the overarching brandcampaigns.

Retail radios were executed on a weekly basis in order to communicate JCPenney's latest offers and drive traffic to their retail locations.

TV played a vital role to establish the brand identity within our market., and to push customers to their stores during specific dates and holidays.