Jaguar unveiled their first sports crossover concept – the C-X17 – at the Frankfurt motor show in 2013. This concept car was the forerunner of of the Jaguar F-PACE that was revealed in 2015, also at the Frankfurt show.

My task at FP Creative was to oversee the design and production of a responsive microsite and iPad app to accompany the announcement.

The primary audience of these pieces was the automotive and mainstream media, in addition to presenting the story of the new vehicle in a stylish interface. The media assets (images, video and press releases) needed to be easily and quickly accessible for download.

You can view the website at: c-x17media.jaguar.com or download the app from the iTunes App Store: https://appsto.re/i6YJ5vh