Project Overview

To support the launch of the Jaguar F-TYPE Coupé at the Los Angeles Auto Show in November 2013, FP Creative were asked to produce this media-facing, multi-language iPad app.

In addition to distributing the launch film – shot exclusively for the app – and a suite of studio and location photography, the app also included a password-protected section with specific event-related information for journalists who were invited to the media drive in Spain.

I headed up the team at FP Creative who produced the app on behalf of the Jaguar Global PR team.