Focusing on the experience of opening a package was a transformative opportunity for me as a designer. Because 5 gum brands itself as s a luxury symbol, I worked with metallic inks and embossing to keep the design cohesive while introducing new experiences to the consumer as the gum was unwrapped. To reflect the nature of an new type of effervescent gum, I worked within the existing branding standards to create a package concept for the gum that reflects its unique taste sensations and edgy personality.