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    As part of a call to rebrand Pepsi's natural cola line, I created a concepts that focused on a bubbly, fun feeling that would still work with Pep… Read More
    As part of a call to rebrand Pepsi's natural cola line, I created a concepts that focused on a bubbly, fun feeling that would still work with Pepsi’s minimal brand identity. I started with a sketch that used contrasting circular elements to convey the enormity of carbonation, and turned it into a design ready for an initial pitch to Pepsi, along with another designer's concept that had the "bubbles" growing more gradually across the packaging. Color variations were also considered. Read Less
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As part of a call to rebrand Pepsi's natural cola line, I created a concepts that focused on a bubbly, fun feeling that would still work with Pepsi’s minimal brand identity. I started with a sketch that used contrasting circular elements to convey the enormity of carbonation, and turned it into a design ready for an initial pitch to Pepsi, along with another designer's concept that had the "bubbles" growing more gradually across the packaging. Color variations were also considered.