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    Drawing inspiration from fashion, nature, even history, I created patterns that would work as part of Wrigley’s innovative effort to re-purpose g… Read More
    Drawing inspiration from fashion, nature, even history, I created patterns that would work as part of Wrigley’s innovative effort to re-purpose gum as a fashion accessory. Designs were ultimately meant to evoke a fun and refreshing feeling to reflect the brand’s identity as well as new initiatives into Latino markets. Each concept had to work with a specific set of color schemes to signify the variety of flavors Wrigley offers in it's Orbit line of gum. Some of the designs here were selected by the company to review for consumer testing. Read Less
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Drawing inspiration from fashion, nature, even history, I created patterns that would work as part of Wrigley’s innovative effort to re-purpose gum as a fashion accessory. Designs were ultimately meant to evoke a fun and refreshing feeling to reflect the brand’s identity as well as new initiatives into Latino markets. Each concept had to work with a specific set of color schemes to signify the variety of flavors Wrigley offers in it's Orbit line of gum. Some of the designs here were selected by the company to review for consumer testing.