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    I had the opportunity to work on some product styling for Swiffer; as part of a considered campaign to make the household items more of a fashion… Read More
    I had the opportunity to work on some product styling for Swiffer; as part of a considered campaign to make the household items more of a fashion choice and boost sales. I researched trends in clothing and interior decorating, and after meeting with Hyperquake's strategy team, I focused more closely in on options revolving around hounds-tooth patterns and the color purple. Scale was a primary consideration of the design, but we also pushed for different finishes and tinting of the smaller parts that would help compliment the more premium ideal Swiffer was seeking with a designer item. Read Less
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I had the opportunity to work on some product styling for Swiffer; as part of a considered campaign to make the household items more of a fashion choice and boost sales. I researched trends in clothing and interior decorating, and after meeting with Hyperquake's strategy team, I focused more closely in on options revolving around hounds-tooth patterns and the color purple. Scale was a primary consideration of the design, but we also pushed for different finishes and tinting of the smaller parts that would help compliment the more premium ideal Swiffer was seeking with a designer item.