Atelier Design is a specialized retailerĀ ofĀ high-quality wood floors. To provide a strong personality to the brand we developed a custom mechanical style type for the logo. For the isotype we did notĀ take the obvious tree references common in the industry, we were inspired by aĀ natural wood worker: the woodpecker.
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With these two strong elements we created a graphic identity, stationery, marketingĀ materials and website with a trustworthy and quality feeling to diffentiate Atelier Design from itsĀ competitors.
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In all the communications pieces architectural beauty and technical aspects of the wood are always in dialogue creatingĀ theĀ balance between the industrial and decorative nature of the brand.
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