GREENPEACE CHALLENGED US AT RLVNT: "PEOPLE DON'T MIND DONATING, BUT EACH TIME A NEW IMPORTANT PROJECT NEEDS A NEW EXPENSIVE MULTI-MEDIA CAMPAIGN, WE SPEND TO MUCH MONEY RAISING MONEY. OVER AND OVER AGAIN. HELP!"
OUR STRATEGY: 'LET'S GET GREENPEACE ENOUGH EMAIL ADDRESSES, ENABLING THEM TO CONTACT PEOPLE DIRECTLY FOR DONATIONS ON FUTURE OCCASIONS.'
HOW? 'LET'S ASK FOR A DONATION ONE COULDN'T POSSIBLY REFUSE DONATING. AND MAKE DONATING ONLY POSSIBLE THROUGH SHARING ONES EMAIL ADDRESS.'
'YOU WOULD'NT GIVE A DIME/ NICKEL/ CENT FOR THAT ( ... )' IN DUTCH MEANS: 'THAT ( ... ) IS WORTHLESS TO ME.' SO WE ASKED THE DUTCH: 'WOULD YOU GIVE A CENT FOR NATURE? A CENT MAY NOT SEEM MUCH, BUT MILLIONS OF CENTS COMBINED, REALLY MAKE A HUGE DIFFERENCE.'
ESPECIALLY THE MANY THOUSANDS OF E-MAIL ADDRESSES WE THIS WAY COLLECTED FOR GREENPEACE DO STILL MAKE A HUGE DIFFERENCE TODAY.
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