Complete marketing suite for Riley Tractor parts
Riley Tractor Parts was using an eight year old catalog for the bulk of their business and the addition of several thousand new parts to their product line had rendered it mostly obsolete. Their item based, monthly sales mailer lacked a strong visual presence which negatively impacted monthly sales. As a wholesale operation trying to break into selected retail markets, the company needed a representative line of packaging to support their brand and drive sales.
The updated parts catalog includes a complete restructuring of the layout and photographing and processing thousands of new part images. The updated catalog features colored page edges that correspond with their brand offering and allow customers to locate products more efficiently. A separate price list and 3-ring binder to house both catalogs,
as well as supplementary material made a strong impression on their customers and boosted global sales by 32%
Adobe Photoshop (image editing)
A complete redesign featuring a half sheet postcard format printed 4/4 on heavy cardstock with UV gloss coating on both sides. The introduction of a strong color scheme reinforces brand consistency and the gridded layout helps establish a compelling direct mail piece that has resulted in positive customer feedback and boosted monthly sales 21%.
Adobe Photoshop (editing)
Adobe Illustrator (illustration)
Adobe InDesign (layout)
A compelling packaging design that scales to various sizes while clearly and consistently promoting the Riley Tractor Parts brand. The result conveys more value than the competitors’ packaging and delivers a strong shelf presence. The initial design has since been expanded into a growing line of retail products.
Adobe Illustrator (illustration and layout)