Logo and event collateral for the premier GOLD Gala benefitting victims of sex trafficking.
Inspired by the End It movement, the GOLD Movement is a fund created to benefit victims of the sex trade and human trafficking along with their children. The premier GOLD Gala introduced this opportunity to invest in community and hope to Northwest Ohio. Sponsors needed an elegant identity and branded collateral to promote the event.
Drawing inspiration from the identity of the End It movement, the GOLD Movement identity echoes the urgency of bringing awareness, prevention and rescue to victims of sex trafficking while focusing on the restoration of the value of each individual involved and mirroring the hope introduced into victim's lives through the GOLD Movement. Included within the collateral branding is an icon set highlighting the three focus areas of the GOLD Movement. The established aesthetic was then elegantly branded across the event collateral. The event raised over $15,000 to launch the GOLD Movement fund.
Invitations were 4/4 printed on 14pt cardstock with custom gold gradient on rich black with Satin Flood coating plus Spot UV over the gold.
Tickets were 4/4 printed on 18pt extra thick cardstock with custom gold gradient on rich black with Satin Flood coating plus Spot UV over the gold.
Adobe Illustrator (logo and illustration)
Adobe InDesign (layout)
Adobe Photoshop (mockups and presentation)