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    About

    Event identity and branding for Mastery Men's Conference
    Published:
SUMMARY
Event logos and collateral for 2015 Mastery Men's Conference.
 
PROBLEM
The promoters of the  Mastery Men's Conference needed creative direction and collateral for a masculine but restrained aesthetic for their premier conference. 
 
SOLUTION
Drawing inspiration from the design styles of vintage ephemera, I used tree growth rings as a metaphor for maturity and overcoming the challenges of life, as well their resemblance to fingerprints to drive home the point that Mastery is a lifelong pursuit. Two variations of the event logo were implemented to achieve maximum flexibility.

I also created a series of posters touching on the major themes using illustrated quotes and Scripture verses. The sports poster and Character is Power chart (borrowed from a 20s era manual of manliness from the public domain) were part of the swag bag and the remaining five were implemented as decor.

Updates to follow.

PRINTING
Invitations were 4/4 printed on 14pt cardstock with Spot UV coating.

TOOLS
Adobe Illustrator (logo and illustration)
Adobe InDesign (layout)
Adobe Photoshop (mockups and presentation)

Main figure photo credit: http://liancary-art.deviantart.com/