Lee offers advanced cranial sessions for families, and his treatments are unlike anything you've had before. Even though Lee is a trained chiropractor, his adjustments are gentle and unlike the high velocity cracks that you might be used to. Lee combines myofascial release, muscle energy technique, and cranial sacral philosophy, and is primarily focused on nurturing the parasympathetic nervous system for rest and repair.
Oh, and did I mention that Lee is a baby whisperer? And that he performs sonic immersion events where you can be bathed in sonic resonances from gongs and singing bowls that are tuned to the natural frequencies of your body? Yeah, he does that, too.
Getting Lee’s site organized was all about showing people what it’s like to be on his treatment table. There is no one on the face of the planet that uses myofacial release, muscle energy, and chiropractic knowledge like he does, so conveying the gentle treatments and what they are like via a website required some thought. As with most of my recent projects, video seemed to be the best way to show people.
The first was the obvious choice to make some tutorial videos about using his cranio sacral methods with babies. The other choice was to use video as the background of the opening moment of his website. You almost can’t tell that you’re looking at video until you see the slow movement of the woman’s head as Lee works her neck ever so gently. I have yet to show this website to a woman who doesn’t say, “Ohhhhh I want THAT.”
Accomplished:
Set up multiple photoshoots and shot key photography and video that fit the vision and values of Lee Veal’s treatment style
Concept and implement visual language of Lee Veal: Logo, colors, hand-scripted text, and photo editing
Edited videos into tutorial videos and website background videos
Made website wireframe, mockup, and final layout & design
Performed SEO strategy with long-tail search keywords
Hardened website to hacks, set up security scanning, and established off-site daily backups
Set up hosting on my VPS with solid state hard drives
Set up 3rd party email system with Mailchimp, implemented visual language of Lee Veal, and trained Lee and his staff on how to send out newsletters
Concept and implement visual language of Lee Veal: Logo, colors, hand-scripted text, and photo editing
Edited videos into tutorial videos and website background videos
Made website wireframe, mockup, and final layout & design
Performed SEO strategy with long-tail search keywords
Hardened website to hacks, set up security scanning, and established off-site daily backups
Set up hosting on my VPS with solid state hard drives
Set up 3rd party email system with Mailchimp, implemented visual language of Lee Veal, and trained Lee and his staff on how to send out newsletters
Visit Lee’s website: www.leevealdc.com
