San Francisco Doula Group Visual Identity & Web Design
The San Francisco Doula group is the longest running birth and postpartum doula group in the city. The website helps expectant parents find a doula that is right for them by showcasing each of the doulas. The website also helps the doula organization manage new and existing members with forms that automatically populate the member profiles.
 
The first step with the SFDG was to figure out how their new website could best serve them. Their previous website had been in service for over a decade and generally needed updating. On it was a list of all their doulas with contact information, so our goal in upgrading their site was to spend our time showcasing each doula so that expectant parents could find the one that felt right for them.
 
Accomplished:
 
Coordinated with local SF photographers to obtain photography that fit the vision and values of SFDG
Concept and implement visual language of SFDG: Logo, colors, photo editing
Made website wireframe, mockup, and final layout & design
Set up development site with forms to obtain material for each doula profile
Edited each doula profile picture to implement SFDG visual themes
Preserved existing SEO with 301 redirects
Performed SEO strategy with long-tail search keywords
Coordinated custom programming for new member profiles: when someone fills out a new member form on the website, then a new profile page is generated
Trained key SFDG members via skype how to manage member profiles
Created backend video tutorials
Hardened website to hacks, set up security scanning, and established off-site daily backups
Set up hosting on my VPS with solid state hard drives
 
Visit the SFDG website: www.sfdoulagroup.com
San Francisco Doula Group Visual Identity & Web Design
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San Francisco Doula Group Visual Identity & Web Design

The first step with the SFDG was to figure out how their new website could best serve them. Their previous website had been in service for over a Read More
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