Reposition the Lamb’s Navy Rum brand to focus on it’s rich heritage and involvement in the Royal Navy for the past 160 years. This Project was a Collaboration with Marcus Whittle.

Lamb’s Navy rum has been ‘in service’ for so long it has almost become a part of the sea itself.

The brand celebrates it’s heritage by establishing the story of the rum on the front of the bottle. The tone of voice is one of dominance and power; reflecting the might of the Royal Navy when Lamb’s was first produced. On the back the label represents the land and the rum the sea. Through the bottle you can see a ship sailing from one side to the other.