BRIEF
A one week project to explore the relationship between media and ideas within a brand. Propose how the visual and physical equities of the Mars Bar could be developed in both evolutionary and revolutionary ways.
CONCEPT
For the evolutionary idea I addressed the problem that the humble Mars Bar can often be taken for granted. So I proposed a campaign to make consumers aware that Mars, like a family friend or life long companion is always there and has always been there through the familiar imagery of family portraiture in the home.
CONCEPT
For the Revolutionary idea I questioned what would happen if all the Mars Bars were to suddenly run out and become and endangered species. The campaign would then become a vehicle to rekindle peoples love of the Mars Bar.
