BRIEF
SAS London tasked us to ‘produce a piece of design that changes the supermarket experience.’ This was my approach that awarded me second place.
Target working families that don’t have enough time during the week to shop because they’re too busy. The pressures of work life and raising children often means that parents shop online or go to a big supermarket instead of investing in local, quality food. Your piece of design needs to change this attitude towards a very important issue.
CONCEPT
Busy working families have the most time together at the weekends and lots go to their local park or common. The concept became ‘The Common Sense Market’, a convenient pop up market that sets up at the weekends on common grounds. It targets these consumers when they have the time to experience local, fresh food. Unlike supermarkets, it creates a connection between local producers and local people at the right time and the right place.
BRAND
The brand needed a feeling of a farmers market; outdoors and friendly, yet retain the qualities of a supermarket; trustworthy and convenient. Consumers can download an app which allows them to locate where a market will pop up next, create lists and scan in items onto a digital receipt. At the market they get given a carrier that can also be delivered to their door later that day.
