One Degree on Behance

One Degree

107785

5853

337

Published:

Add to Collection
About

About

Our challenge was to create a brand for News Limited that would help drive employee, supplier and public action on climate change. The new bran… Read More

Our challenge was to create a brand for News Limited that would help drive employee, supplier and public action on climate change. The new brand needed to inspire thousands of employees to make real long-term change. We developed One Degree on a simple premise: that if everyone were to change their behavior by just one degree, we can change the planet’s future. Instead of seeking to scare people into change, we focused on empowering them with the information and knowledge to make a tangible difference. The logo combines both the number and the degree symbol, which together represent a person. The visual language echoes the logo by using News Limited employees along with the degree symbol as the focus for all communications. The Degree symbol acts as a thought bubble, representing each individual’s idea of One Degree of change, One Degree of effort and One Degree of difference. Read Less

Published:

Fete Of The World

Illustration

1354 14750

Sydney School of Entrepreneurship

Branding

2579 52909

Queensland Theatre

Branding

862 18517

Start-Me-Up Labs

Art Direction

1869 21590

Streamtime

Branding

1713 35988

Comments

You must to join the conversation.

Basic Info

Our challenge was to create a brand for News Limited that would help drive employee, supplier and public action on climate change. The new brand needed to inspire thousands of employees to make real long-term change. We developed One Degree on a simple premise: that if everyone were to change their behavior by just one degree, we can change the planet’s future. Instead of seeking to scare people into change, we focused on empowering them with the information and knowledge to make a tangible difference. The logo combines both the number and the degree symbol, which together represent a person. The visual language echoes the logo by using News Limited employees along with the degree symbol as the focus for all communications. The Degree symbol acts as a thought bubble, representing each individual’s idea of One Degree of change, One Degree of effort and One Degree of difference.

Published:

Credits

Jason Little Sydney, Australia

Follow Following Unfollow

Steve Clarke New York, NY, USA

Follow Following Unfollow

About

Comments

Basic Info

Credits

Tags