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I’m a brand strategist, deep thinker, a big picture thinker, and eternal optimist. I believe creative businesses who build effective communities can change the world for the better. Because of this belief, I am often the pot-stirrer and storyteller who unearths truths, narratives, and perspectives that ignite cha… Read More
I’m a brand strategist, deep thinker, a big picture thinker, and eternal optimist. I believe creative businesses who build effective communities can change the world for the better. Because of this belief, I am often the pot-stirrer and storyteller who unearths truths, narratives, and perspectives that ignite change. For me, branding means impact. Impact changes minds, touches hearts, and sometimes, changes the world.

Having worked as a writer and strategist for the past 10+ years, my work has helped some of Australia’s biggest people, planet, and cultural institutions tell their stories more effectively, including Australian Worker’s Union, Perth Festival, State Library Victoria, Australian Ethical superannuation, and Streamtime. I’ve seen that truth and powerful storytelling is a rudder for whole of organisation transformation. My strength is crafting, telling, and teaching the power of these stories in order to affect change within organisations and communities, and translating these stories into impactful creative and visual communication.

My work with brave clients and talented colleagues has been recognised by some of Australia's, and the industry's most prestigious awards bodies including D&AD and AGDA. I write, speak and teach on the subject of branding, community and how creative businesses can change the world for the better.

Some of the people and companies I’ve worked with:
West Coast Council of Tasmania, Kimberly-Clark, Laser Clinics Australia, Banana Boat, Taubmans, Moccona, Pacific Magazines, Sydney Film Festival, Neutrogena, Belvoir Theatre, Australian Ethical, Perth International Arts Festival, The Australian Workers Union, Ball and Doggett, PwC, Foundation for a Better Life. Read Less
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