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Mack Isbjørn Lite

by north™
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beer norwegian mack's ølbryggeri Polar Bear beer label Beer Packaging packaging design graphic design
After the successful relaunch of Mack’s Isbjørn in 2014, it seemed natural to follow up on the product with a light version of the same brew. To keep the relation between the original and the light version as evident as possible, we reversed the colours and solved the design based on the same principles as the original Isbjørn, which allowed us to merge the product benefits in a clear and legible way without disrupting the visual traits of the Isbjørn brand.
beer norwegian mack's ølbryggeri Polar Bear beer label Beer Packaging packaging design graphic design
beer norwegian mack's ølbryggeri Polar Bear beer label Beer Packaging packaging design graphic design
beer norwegian mack's ølbryggeri Polar Bear beer label Beer Packaging packaging design graphic design
beer norwegian mack's ølbryggeri Polar Bear beer label Beer Packaging packaging design graphic design
Mack Isbjørn Lite
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by north™'s profile
Bodø, Norway

Mack Isbjørn Lite

After the relaunch of Mack's Isbjørn in February 2014, Mack's Isbjørn beer has been a success, stealing market share from the competition, and is Read More

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Attribution, Non-commercialAttribution, Non-commercial