SCHALTRAUM ARCHITECTS – IDENTITY
Graphic identity, website and logo design for Schaltraum Architects from Hamburg, Germany.
A minimalistic black and white layout that uses a lot of white space creates a professional appeal and provides an effective stage for Schaltraum’s glossy architectural images.
The website is designed using a strict grid that leaves a lot of space for big images. Text boxes that pick up a color from the image next to it liven up the look of the pages.
Website design by Philipp Zurmöhle, programming by Slim | Schütze Lorth Interactive Media.
Responsive web design makes sure that the content can be viewed easily on different devices like phones and tablets. For smaller devices the menu changes to a slim version that slides in from the side when needed.
In an architectural groundplan a “Schaltraum” (german) is a room that can be assigned to different usage purposes. The turned letters L and T in the logo visually create this room and subtly show the versatility of the studio. The stylized measurement line is used as a graphical element that interacts with the logo.