Transatlantika conceptualized, designed and developed the MYRA smart radio app.
The app is available for testing as a working prototype. If you are interested in being one of the first users, message or email us!
MYRA is designed to provide highly individualized and localized content for her listeners.
The logo design plays with the form of an amplitude and the letter m.
Without having to choose specific content the listener can enjoy music, news, event infos and more.
Real radio hosts address the listener and a personalized stream is created each time MYRA is turned on.
Fresh colors are used in combination with the technical but playful Guida typeface.
Segments that were played earlier can be accessed again.
To ensure the surprise character of traditional radio, future content (except the next song) intentionally cannot be skipped to.
A simple and modular system of navigational elements make the app very easy to use.
The stream content can be easily changed by the user with the help of MYRA’s innovative Radiolytics feature. Just by making circles bigger or smaller the algorythm can be easily adjusted.
See the case study on our website:
