Philipp Zurmöhle's profile
FRIDAYS FOR FUTURE IDENTITY PROPOSAL
FRIDAYS FOR FUTURE
IDENTITY PROPOSAL

Fridays for Future is a climate strike initiative led and organised by youth. Started by Greta Thunberg in 2018, it is now an influential worldwide movement.

Youth come together to protest and demand action from political leaders. Preventing climate change and calling for the fossil fuel industry to transition to renewable energy is their main goal.

Transatlantika is proactively proposing an alternative logo and visual identity to their existing design elements.

As of now Fridays for Future is using a intricate handdrawn illustration of planet earth as their logo. Transatlantika’s newly proposed design aims for a more distinguishing approach that lets the movement be recognised easily.

Setting out to design a new logo for Fridays for Future, Transatlantika’s objective was to create a positive symbol that is unique, easy to read and carries a lot of meaning.
The result is an abstract depiction of planet earth with three swirling ​“f” letters.
Using the bold typeface Midnight Sans by Colophon, messages can be communicated with a sense of urgency.

The color palette features hues that are known to be utilized in an environmentally friendly context. The background color references the ​“no-dye” technique for garments, avoiding ink and water.
The symbol can be repainted by protesters easily. 

Obviously depicting the earth iconography, which is prevalent at every climate protest, it works as a characteristic identifier for Fridays for Future.
The logo contains a wide range of symbolism. Apart from the obvious depiction of our planet, it includes three f’s and generally conveys a sense of change. 
The shapes are also reminiscent of leaves, waves, helping hands and wind turbines.
The symbol goes together well with slogans and works as a characteristic sign-off for Fridays for Future.
Fridays for Future’s social media channels have the chance to appeal to people with a stronger identity and headlines can have a bigger impact.
The logo shapes can be used to make layouts more exciting while at the same time hinting at the flooding caused by climate change. 
These are some poster design examples.
This is an unrequested proposal to redesign Fridays for Future’s visuals. Our ambition is to support the cause and donate the designs to the organisation and protesters are welcome to use the logo.

The design elements can be downloaded here: Dropbox
See the full case study on our website: transatlantika.co/fridays-for-future
FRIDAYS FOR FUTURE IDENTITY PROPOSAL
10
90
0
Published:
Philipp Zurmöhle's profile
Philipp Zurmöhle

FRIDAYS FOR FUTURE IDENTITY PROPOSAL

Logo and visual identity proposal for the climate activism movement Fridays for Future by Transatlantika Brand Design.

10
90
0
Published: