Philipp Zurmöhle's profile
HERR MENIG JUNIOR KIDS OPTICIAN IDENTITY
Herr Menig Junior
Kids Optician Identity

Brand identity that features colorful geometric shapes and playful illustrations for Herr Menig Junior, an Optician for kids. 

The retail shop is a playful offshoot of Herr Menig Optik, an established Optometrist in Nürnberg, Germany.

See the full case study on: transatlantika.co/herr-menig-junior
←​​​​​​​ Promotional postcard design and detail of the retail store interior.
←​​​​​​​ The unusual retail interior was designed by Raum Klaue.
← Silly creature lurking and street signage for the retail shop in Nürnberg’s city center.
← Fun geometric shapes accompany the owl logo on promotional images.
← The friendly color palette is inspired by classic toys and the storefront of Herr Menig Optik’s main shop.
← The Herr Menig Junior logo relates to Herr Menig Optik’s initial logo, that is used for the shop for grown-ups. The owl parent had a child!
← Another weird friend in the store and some window signage.
← More patterns and a shy blob.
← Color application in the shop and a tote bag design worn by a child.
→​​​​​​​ See the full case study on: transatlantika.co/herr-menig-junior


Herr Menig Junior 
Kids Optician Identity
Created in 2021


Client: Herr Menig Optik
Creative Direction & Illustration: Transatlantika / Philipp Zurmöhle

Retail Store Photography:
Maria Bayer

Retail Interior Design:
Raum Klaue
HERR MENIG JUNIOR KIDS OPTICIAN IDENTITY
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Philipp Zurmöhle's profile
Philipp Zurmöhle

HERR MENIG JUNIOR KIDS OPTICIAN IDENTITY

Brand Identity that features colorful geometric shapes and playful illustrations for Herr Menig Junior, an Optician for kids. The retail shop i Read More

14
280
1
Published: