The Fall 2014 Idea Development class was asked to create a multi-media campaign for New York Water Taxi, including a creative curve ball which required students to address two possible scenarios within their campaign idea: capitalize on either the New York Harbor freezing over OR a whale sighting near the Statue of Liberty.
***What is especially amazing about these projects is that some teams had NO STUDENTS FROM THE CREATIVE TRACK and yet the work showed great conceptual thinking and solid design chops!!
Print Ad One in New York Water Taxi Campaign: Himani Gupta Public Relations/Andy Kwan Management/Planning
Print Ad Two in New York Water Taxi Campaign: Himani Gupta Public Relations/Andy Kwan Management/Planning
Print Ad Three in New York Water Taxi Campaign: Himani Gupta Public Relations/Andy Kwan Management/Planning
Print Campaign in media for New York Water Taxi Campaign: Himani Gupta Public Relations/Andy Kwan Management/Planning
Out-of-Home for New York Water Taxi Campaign: Himani Gupta Public Relations/Andy Kwan Management/Planning
Creative Curve Ball: the Harbor Freezes Over!! Himani Gupta Public Relations/Andy Kwan Management/Planning
Concept for New York Water Taxi Campaign: Ivan Ramirez Creative/Brian Mortensen ManagementPlanning /Nicole Lebenson Angulo ManagementPlanning
Print Ad One for New York Water Taxi Campaign: Ivan Ramirez Creative/Brian Mortensen ManagementPlanning /Nicole Lebenson Angulo ManagementPlanning
Print Ad in media for New York Water Taxi Campaign: Ivan Ramirez Creative/Brian Mortensen ManagementPlanning /Nicole Lebenson Angulo ManagementPlanning
Print Ad Two for New York Water Taxi Campaign: Ivan Ramirez Creative/Brian Mortensen ManagementPlanning /Nicole Lebenson Angulo ManagementPlanning
Print Ad in media for New York Water Taxi Campaign: Ivan Ramirez/Brian Mortensen/Nicole Lebenson Angulo
Print Ad Three for New York Water Taxi Campaign: Ivan Ramirez Creative/Brian Mortensen ManagementPlanning /Nicole Lebenson Angulo ManagementPlanning
Print Ad in media for New York Water Taxi Campaign: Ivan Ramirez Creative/Brian Mortensen ManagementPlanning /Nicole Lebenson Angulo ManagementPlanning
Print Ad One for New York Water Taxi Campaign: Magdalini Mavropoulou / Sahil Shah
Print Ad Two for New York Water Taxi Campaign: Magdalini Mavropoulou ManagementPlanning/ Sahil Shah Public Relations
Print Ad Three for New York Water Taxi Campaign: Magdalini Mavropoulou ManagementPlanning/ Sahil Shah Public Relations
