Spring 2018 Corp Capstone: Diageo's Naked Turtle Rum
This year's corporate partner was Diageo's The Naked Turtle Rum, a brand with social impact in its DNA. Partnering with the Sea Turtle Conservancy, The Naked Turtle donates money to the cause for each bottle of rum purchased. It launched in limited markets in 2013 ago and came to BIC to solidify brand identity and then amplify value through an integrated communications campaign. After weeks of research, strategizing, concepting and executing in interdisciplinary teams that have been together since the fall semester, BICsters wowed Diageo judges Jason Chebib, Joyce He, and Dorothy deVencia at the Client Pitch on Thursday, May 17th 2018.
Team ONE >> "Save the Planet. Drink More Rum."
Team TWO >> "Let's Keep a Good Thing Going..."
Team THREE >> "One Drink. A Larger Story."
Team FOUR >> "Show Your Goods -- The Naked Turtle Bar Crawl."
Spring 2018 Corp Capstone: Diageo's Naked Turtle Rum
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Spring 2018 Corp Capstone: Diageo's Naked Turtle Rum

These represent the four campaigns that BIC students pitched to Diageo for Naked Turtle Rum in Spring 2018.
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