Spring 2019 Corp Capstone: Diageo's Baileys Almande
Diageo returned as the 2019 Spring corporate capstone client with a new challenge for BICsters: to promote Baileys Almande, the latest extension of one of the world's most beloved brands.  With fewer calories than Baileys, Almande is not only gluten free, but perfect for those who are vegan and lactose-intolerant. Since sales have been disappointing, BICsters were encourage to be bold -- an invitation that the BIC Class of 2019 took to heart. 
Team ONE >> "Ahhhhlmande. Savor yours."
Team TWO >> "Want it NOW?"
Team THREE >> "Almande by Me."
Team FOUR >> Almande Sweetspot."
The winning team celebrates with the Diageo client. 
Spring 2019 Corp Capstone: Diageo's Baileys Almande
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Spring 2019 Corp Capstone: Diageo's Baileys Almande

These are campaigns created by BIC students in the Spring 2019 capstone which partnered with Diageo to promote Baileys Almande.
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