Procter and Gamble Shines a Light on Diversity with a Campaign Created by BICsters that Spotlights BICsters Kelvin Morales '19 and Natalie Alcide '19 who rose to superstardom this summer while working for the Marcus Graham Project. As teammates, they were tasked by Procter & Gamble to develop a social campaign that would inspire the advertising industry to significantly improve racial equity.
Their campaign #MyPerspectiveMatters was pitched to the VP of Global Communications & Advocacy as well as other senior marketing executives from the world's largest consumer products company. It was not only the selected campaign, but was ultimately produced by P&G, running for the first time in mid-February 2019. In less than a week, the Instagram and Twitter posts received over 1.8k impressions. The campaign was amplified on P&G's social media platforms for the remainder of Black History month.
