The Assignment
A Rocha is an international organization which engages in scientific research, environmental education and community-based conservation projects. A Rocha projects have a community emphasis, with 19 divisions across Europe, the Middle East, India, Africa, North and South America and Australasia. Our challenge
was to unify the A Rocha family, whilst encouraging the retainment of each individual division’s values
and areas of focus.
The Solution
Our design solution involves an intricate branding system composed of various interchangeable elements: 3 colours, a curate database of photographic images, and individual taglines chosen by each organization.
Each organization is able to customize their brand utilizing their colour preference and choice of photographic symbols to best reflect their projects. The flexible system accommodates to the wide spectrum of projects and values within A Rocha, and cultivates an ever growing and expanding brand.
Creative Director: Nuno Abreu
Project Manager: Jorge Abreu
Art Direction, Concept and Design: Marcos Cruz
Designers: Filipa Goes, Jiani Lu, Waleed Bahadi, Andre Abreu
Digital Design: Jonatas Barros
A Rocha