• Add to Collection
  • About

    About

    Urban Bistro is a contemporary restaurant with a goal in bringing a new urban food experience to Jeddah. It is centered around quick, fresh and s… Read More
    Urban Bistro is a contemporary restaurant with a goal in bringing a new urban food experience to Jeddah. It is centered around quick, fresh and simple ready-made meals. The open, loft-like space establishes itself as an opportunity to bring communities and like-minded people together with a modern culinary experience. We were approached to develop the complete restaurant experience - involving brand and identity, interior design, furniture and space planning of the restaurant. The interiors feature a curated selection of lighting, decor and custom designed furnishings. While emphasis was placed on establishing a contemporary, urban chic ambiance - by contrasting tactile textures such as aged wood, concrete and steel rods with elegant high-end materials such as white marble and classic ceramic tiles. The brand identity responds to the qualities of the restaurant space, while taking on a minimal typographic approach that enabled flexible adaptation across the large range of collaterals - from packaging to signage to print collaterals. Read Less
    Published:
                                                                           
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 
 
 
 
 
 
 
 
_
 
The Assignment 

Urban Bistro is a contemporary restaurant with a goal
in bringing a new urban food experience to Jeddah. It is
centered around quick, fresh and simple ready-made meals.
The open, loft-like space establishes itself as an opportunity
to bring communities and like-minded people together
with a modern culinary experience.
 
_
 
The Solution
 
We were approached to develop the complete restaurant experience
involving brand and identity, interior design, furniture and space planning
of the restaurant. The interiors feature a curated selection of lighting,
decor and custom designed furnishings. While emphasis was placed
on establishing a contemporary, urban chic ambiance - by contrasting
tactile textures such as aged wood, concrete and steel rods with elegant
high-end materials such as white marble and classic ceramic tiles. 
 
The brand identity responds to the qualities of the restaurant space,
while taking on a minimal typographic approach that enabled flexible
adaptation across the large range of collaterals - from packaging
to signage to print collaterals.
 
 
 
 
 
 
 

_
 
Creative Director: Nuno Abreu
Project Manager: Jorge Abreu
Communication Strategy: Nuno Paiva
Graphic Design: Jiani Lu

Interior Design: Marta Abreu, Sana Maarrawi
3D Visualization: Abdulaziz Alhassan