The Assignment 
BR  its a Sports Center Training and provides Personal Training Plans for Cycling and Triathlon. 
BR is establishing new standards in the ideal training experience and lifestyle and wanted a brand that would match its quickly expansion and services..
The Solution
We studied BR’s profile and developed a new brand identity that would accompany the growth and expansion of the brand at every touchpoint. From its first center training layout space to the brand’s sports gear.
Creative Direction: Nuno Abreu
Project Management: Jorge Abreu
Graphic Design: Filipa Goes
Digital Design: Jonatas Barros
Architecture: Andrew Shore, Abdulaziz Alhassan
Interior Design: Marta Abreu
Visualization: Abdulaziz Alhassan, Khalid Henaidy