I was asked to deisn and conceptualise an abstract data world that effects both people and their surroundings in this commercial to launch Optus's data cloud service.  Using the technology of Kinect cameras and lidar scans of the environments, we were able to create a distinctive look that could be used throughout the campaign.

 

 

 

Above is the initial proof of concept I designed to help sell in my idea to the director and agency.

 

A combination of Kinect performance and lidar scan of the Fuel buildings interior. Working with CG supervisor Johannes Saam in Houdini gave me control over the dimensions, pattern and colour of the point meshes, Working with a number of passes and id mattes we came up with a destinctive look to pitch to our client.

 

Concept / Design / Compositing : Brendan Savage

Directed by Mick Wong at GoodOil Films

For M&C Saatchi Sydney