johnnie walker / flavour is king

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Alt.vfx collaborated with Leo Burnett and Exit Films to create the latest Johnnie Walker campaign.

Where flavour is king was directed by Mark Malloy and was shot entirely in Prague.

Concept art / Tree Room

Concept art / library

Concept art / fire room

Concept art / hallway

Alt.vfx was called upon to help concept and create the mansions three elaborate main rooms in intricate detail. These include the tree room, spice library and the flaming barrel room. My role was concept artist where both Rowan Cassidy and myself designed the various rooms and corridors in the mansion that our "guide" walks through.

These concept designs were made before the shoot. Starting with photography from the Prague location, we built the rooms first so that both the director, agency and client could get a sense of the scale for how each scene may appear. Once the general layout of the rooms was established we built them in 3D to create the surreal extensions to the sets seen throughout the commercial.

Agency : Leo Burnett Sydney

Chief Creative Director : Andy DiLallo

Creative Director : Vince Legana

Creative Director : McAloon

Production Comapny : Exit films

Director : Mark Malloy

Producer : Alice Grant

Post and VFX : Alt.vfx

VFX Supervisor : Colin Renshaw

Concept Design : Rowan Cassidy, Brendan Savage

VFX Team : Sarah Collier, Chris Conception, Richard Pritchard, Nick Angus, Mathew Chance, Carlo Monaghan, Urs Furrer

Grade : Andrew Clarkson