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BURTON RED Global Ad Campaign
Burton Snowbaords enlisted [ 2 one 5 ] to give their line of helmets and protective equipment a full rebranding. After coming up with the tag line "Transform Tradition," [ 2 one 5 ] embarked on a full, global advertising campaign that repositioned the brand back in line with the rebellious roots of snowboarding by using classic Russian revolution style imagery.
Burton Snowbaords enlisted [ 2 one 5 ] to give their line of helmets and protective equipment a full rebranding. After coming up with the tag line "Transform Tradition," [ 2 one 5 ] embarked on a full, global advertising campaign that repositioned the brand back in line with the rebellious roots of snowboarding by using classic Russian revolution style imagery.
