After a hugely successful year that saw awareness and revenue greatly grow, Flat Fitty once again called on [ 2 one 5 ] Creative® to develop a global brand campaign. Faced with the challenge of injecting personality and attitude into the brand, we first strategized the “End Of An Era” tagline as a means of grabbing attention and making a bold statement. With a large graffiti piece in the works to nab street-level onlookers, [ 2 one 5 ] photographed a diverse and recognizable group of individuals donning the caps as a way of enhancing Flat Fitty’s presence throughout the industry by appealing to both companies and consumers alike.

BRANDING | ART DIRECTION | GRAPHIC DESIGN | CUSTOM PHOTOGRAPHY | GUERRILLA MARKETING