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Bon Hiver Freebase Binding System - Brand Campaign
Advertising | Art Direction | Branding | Content Creation | Graphic Design | Web Design | Web Development
Generating interest in a company and its marquis products before they even hit retail shelves can be a tricky business. But that’s exactly what [ 2 one 5 ] Creative accomplished with Bon Hiver, the snowboarding brand that enlisted us to launch their brand into the usually fickle action sports market. Through a carefully considered national marketing strategy, design and development of a state-of-the-art web sitethat spoke the specific language of the intended customers, product-specific ads that focused on both the nitty-gritty technology of the snowboard bindings as well as their practical uses, and high-impact video marketing, we were able to not just create buzz around the brand before it hit the market, but change the discussion in the entire world of snowboarding. By the time riders got strapped into their Bon Hiver bindings for the first time, the brand had earned the kind of trust and excitement that most of its competitors had taken years to achieve. Bon Hiver benefited from a bevy of press surrounding the bindings, customers inquiries, and greater-than-expected first year sales.
