Pipe
Pipe is a secured, real-time mobile messaging platform which simplifies workplace communication significantly. It enables employees to instantly send messages, share files and communicate with pictures and medias real-time using their smartphone.
Pipe is built for business with enterprise grade security, privacy and data protection. Pipe lets the conversation flow, re-imagine the way how employees connect, share and work together.
We created a visual identity system that successfully portrays the stability and fluid dynamic interaction that Pipe delivers, and how it balances the tensions that may arise within the relationship business+employee, with a combination of components that feels both engineered yet human with a pretty distinctive tone of voice. With our concept based on connectivity and growth, we created a mark that perfectly blends straight and soft curved edges portraying a hidden hashtag, widely known for its usage in messages on microblogging and social networking services. Our color system combines bright gradients that make the entire palette feel vivid and alive captured into the brand’s lively personality.
