Lego Marvel Super Heroes Part 1: Teaser Ads
36324
4032
258
Add to Collection
Tools Used

Tools

About

About

Lego Marvel Super Heroes Teaser Ads
Published:
Teaser Art and Cross Sell Sheet
 
After wrapping up Lego Lord of the Rings, Lego Marvel Super Heroes project followed shortly after.  Here are a couple of initial concepts for the teaser comp, but eventually they went more with closeup character faces in the final rendering.  Fortunely, this idea was resurrected for the print ad as the project progessed.  
Comps
 
 
Final Teaser Ad
 
 
Awhile later, I was surprised to find out that they actually constructed a wall banner using just lego blocks recreated the same image of the teaser ad.  I stumbled on the above pic from the Marvel.com site.  I believe this was used at E3 2013 trade show.
 
 
 
Game Informer Magazine Content
 
The fun begins.  Below are some brainstorm thumnails of character poses followed by cleaner sketches for approval before going to render.  Humor was encouraged for these poses, but Marvel decided to push back on that.  Oh well. 
Chicken scratch thumbnails.
 
Cutting room floor concepts.
 
 
Fun sketch but no deal.
 
 
 
Hulk
 
 
 
 
Ironman
 
 
 
 
Captain America
 
 
 
 
Deadpool
 
 
 
Wolverine
 
 
 
Thor
 
 
 
 
Loki
 
 
 
 
Blackwidow
 
 
 
Spiderman
 
 
 
 
This (Story Time) piece is one of my favorites and was a joy to work on.  This was also one of the piece with both my concepts and final execution went through the first round approval process without a hitch.  Things like this only happens once in a bluemoon.
 
 
 
 
Game Informer Cover
 
 
 
 
 
Final Game Informer Cover Spread