采美365 - Caimei365

CaiMei365
New shop concept and visual identity for a Chinese online marketplace.
ROLE:
※ UI/UX Designer (freelance)

PROJECT TYPE:
Online shop concept and design

TEAM STRUCTURE:
※ Client-side contacts: CEO, 1 lead developer, 1 lead marketing
※ 1 freelance designer (me)

DURATION:
※ 1 month

Contribution:
※ Support concept and functionality development
※ User flow and interaction
※ Interface design
※ Support logo redesign (finalized in house)
DESCRIPTION:
Caimei365 is the leading online marketplace for the beauty and spa industry in China. For v2 of the online presence, a complete re-haul of the website as well as a re-branding was in order, incorporating new ideas and accommodating to the growing marketplace.

For the new concept the CEO wished for a solution that concentrated on the search ability, under the motto "tell us what you're looking for, we have it (or find it for you)". We've developed a smart-search functionality that indexes all products and content of the website, creates smart-tags, and uses these as auto-suggestions. Combined tags further narrow down the search results. Product providers can "sponsor" tags to elevate their position in the suggestions.

CHALLENGE:
Caimei365 operated on 3 different levels -- as online shop for B2C and B2B, service providers B2B and beauty salon directory B2C -- trying to monopolize on a growing demand in China. Therefore a vast array of data had to be made presentable in a fast and easy way. 

RESPONSIBILITES:
As freelance gig I was giving support to the search concept and functionality development. I helped define user flow and interaction, and created the interface design. I was also involved in the redesign of the visual identity.

OUTCOME / REFLECTION:
In the short time we worked together, we were able to break down some good flows, while adding some cute details to the UI. A cut throat "all or nothing -- now or never" urgency dictates the speed in the company and features were reiterated several times since. But I'd like to think our initial flows did make for a good basis. Besides, I got to visit Shenzhen, China, which was interesting.
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Product Page Action Header:
 
 
 
 
 
 


Search Results Modules (Product, Service Provider, Club):


Service/Products Provider Pages:


User Flow Diagram (one of many):
采美365 - Caimei365
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采美365 - Caimei365

Leading online marketplace for the beauty industry in China.
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