Brand Karma VOX
Development of a lead-generation product for B2C. 
※ Sr. Product Designer
※ Lead 1 Jr. Designer

※ Product Design
※ Branding

※ Main, cross-functional team: PO, 2 code wizards (back-end & front-end), data scientist, designer (me)
※ Extended team: 1 back-end, 1 front-end, 1 consulting/marketing, 1 jr. designer

※ 4 months, until cancelled

※ Product concept and functionality development
※ Defining user flow and interaction
※ UI design (responsive design)
※ Mobile design (mobile browser)
※ Development QA
※ Visual Identity (as part of a Brand Karma software suite)
As new social customer relationship management tool (sCRM), Brand Karma VOX helps its users find and engage with new, potential and existing customers across several social media networks and travel related channels, all within the VOX interface. Users can setup funnels for campaigns, and easily manage their customers. In addition, it analyzes employee's workload and engagement success rate.

VOX is the first part of the Brand Karma Suite which aims to enhance digital marketing understanding and social media reach, specifically for professionals in the travel and hotel industry. And it was to challenge other lead management tools by its ability to combine various social media profiles of the same individual and by giving managers more insights into the tool usage by the employees.

To wrangle the big data collected from all the channels and present them in an easy to digest, actionable manner. Giving the users total oversight and offer ways for them to filter all the data.

As Sr. UI/UX Designer at Brand Karma Circos Inc., I was part of the inception team of VOX. Working closely with development and our PO we built the sCRM from ground up. I helped define features and user-flows and designed all elements of the GUI.

outcome / reflection:
Unfortunately, the company changed its direction soon before VOX was launched. Except for 2 early adopters it was never to be. At the time of cancellation the project was in early beta phase with Twitter feeds only, but did generate on average 5 actionable leads daily for the adopters.

Given the small project team (5 people total) and the ever expanding feature wishlist by the stakeholders, it was an interesting but very ambitions project. Design-wise we adopted flat design, which didn't age too well. But overall I believe we were on to something. It would've been fun to help the design mature into Material and add more interaction details. 
Desktop UI (responsive):

Mobile UI (mobile browser):

Two of many white board sessions:

First prototype wireframes:

(Improvised) Bug Tracking Spreadsheet:

UI flow examples:
Brand Karma VOX

Brand Karma VOX

Social customer relationship management (sCRM) application UI/UX.