Aurige Groupe
Re-branding, website and business templates for a French engineering and architecture group.
ROLE:
※ UI/UX Designer (freelance)
※ Coordinate with outsourced developer

PROJECT TYPE:
※ Branding
※ Website design & development (WordPress)

TEAM STRUCTURE:
※ Client-side PM, 1 freelance designer/front-end dev (me), 1 outsourced developer

DURATION:
※ 1,5 month, incl. print materials

CONTRIBUTION:
※ Re-branding
※ Website design
※ Supportive website development (WordPress - included outsourcing)
※ Business cards, brochure, letter head design
DESCRIPTION:
Aurige Groupe is a Paris based engineering group with 4 different branches. Their online presence was very outdated and unattractive and in no way reflected the modern work they did within the city.
In addition, the 4 branch identities needed to be aligned in order to create a unified look and feel.

CHALLENGE:
It was important that the new website can be self-managed. The old website ran on a (overpriced) CMS provided by the previous publishers. Replacing it with WordPress was nearly a no-brainer, but involved some tweaking and training.

RESPONSIBILITES:
I helped clean up the sitemap, removing duplicate section and creating a clear navigation for all 4 branches. Due to the short project timeline, I outsource some of the heavy lifting on the WordPress template and concentrated on design and front-end development.

outcome / reflection:
I wasn't given much insight into the usage of the site, but the customer was proud of the new design. And I'm happy to say the client hasn't broken the website much since.
Aurige Groupe
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Aurige Groupe

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Published:

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